Case Study: Office Supermarket reactivates dormant customers with The Telemarketing Company

Office Supermarket warms inactive customers and boosts future sales with The Telemarketing Company

Office Supermarket, a UK-based online office furniture supplier, faced the challenge of re-engaging a large database of dormant customers who were only contacted through email. To test the value of telemarketing, they engaged The Telemarketing Company (TTMC) to pilot a telemarketing service aimed at warming up their inactive customer base.

The Telemarketing Company executed a tailored campaign, calling customers to check satisfaction, cross-sell products, and clean data. Through close collaboration and real-time reporting, TTMC successfully re-introduced the brand to lapsed customers. The client was impressed with the results and the potential of the channel, leading them to plan a new trial with TTMC for their higher-value consultancy services.

Office Supermarket