Case Study: Npower achieves profitable B2B market research and lead generation with The Telemarketing Company

Npower - Customer Case Study

Npower, one of the UK’s largest energy suppliers, wanted to develop key segments in the B2B market, improve prospect targeting, and reduce wasted cold calling by reaching businesses at the right time. The Telemarketing Company supported this challenge with telemarketing-led data validation, market research, and lead generation services.

The Telemarketing Company built a fully integrated two-stage calling strategy to identify short- and medium-term prospects, support appointment setting, and strengthen brand awareness among target businesses. Over a three-year partnership, the approach proved highly profitable for Npower by improving lead quality, making outreach more timely, and helping its sales channels focus on better-qualified opportunities.

Npower