Case Study: National Book Tokens achieves deeper customer insight with The Telemarketing Company

National Book Tokens completes 73% survey response with The Telemarketing Company

National Book Tokens sought to better understand how independent booksellers were using their free display materials to improve their offerings and inform their market approach. They engaged The Telemarketing Company (TTMC) to conduct this market research within their existing customer base, leveraging TTMC's expertise in Computer Assisted Telephone Interviewing (CATI).

The Telemarketing Company executed a targeted phone survey, using experienced agents to conduct interviews that included both structured and open-ended questions. This approach yielded a 73% response rate, completing 355 questionnaires and generating 85 warm leads for the client. TTMC provided real-time access to data and invaluable feedback, giving National Book Tokens deep insight into customer behavior, satisfaction levels, and market intelligence that would have been difficult to achieve through other methods.

National Book Tokens