Case Study: Monier Redland achieves more registrations and appointments with The Telemarketing Company

Monier Redland Limited - Customer Case Study

Monier Redland Limited, a major UK supplier of pitched roofing materials and solutions, faced the challenge of engaging small roofing companies and other key prospects for its new membership program and renewable energy products. They partnered with The Telemarketing Company to run targeted telemarketing campaigns for both lead registration and appointment setting to address this.

The Telemarketing Company implemented a closely collaborative approach, analyzing calls and refining messaging for the registration campaign, which achieved one new member registration per hour of calling. For the subsequent appointment setting campaign, they successfully managed complex scheduling to yield 149 face-to-face and 7 telephone appointments over 399 hours of calling. The vendor's performance, which exceeded expectations on ROI, led to Monier Redland returning for additional projects.

Monier Redland Limited