Case Study: Molex achieves qualified lead generation success with The Telemarketing Company

Molex - Customer Case Study

Molex Connected Enterprise Solutions, a business unit of the electronics provider Molex, needed to generate qualified leads in South Africa and Poland for its industrial LED lighting systems as a benchmark for a wider global campaign. The challenge was to engage a very specific high-level audience to build an initial foothold and generate appointments, after a previous agency partnership had not been the right cultural fit. They partnered with The Telemarketing Company for a targeted telemarketing and lead generation service.

The Telemarketing Company executed a highly targeted campaign by first sourcing and cleansing a database to fit the precise criteria. A carefully selected calling team was thoroughly briefed on the product and used a profiling and BANT qualification approach to book appointments for the client's sales team. The solution delivered exceptional results for the proof of concept: 32 total qualified appointments across both regions and a significant pipeline of future leads. The success of the project solidified The Telemarketing Company as a trusted partner for Molex's future global initiatives.

Molex