Case Study: Microsoft achieves thousands of qualified leads with The Telemarketing Company

Microsoft - Customer Case Study

Microsoft selected The Telemarketing Company to support its UK ISV partner channel with B2B telesales and lead generation. The challenge was to create and nurture high-quality sales opportunities for a wide range of Microsoft channel partners, each with different propositions, markets, and campaign objectives.

The Telemarketing Company delivered over 100 campaigns using skilled, unscripted agents, BANT qualification, manual quality checks, and ongoing reporting and campaign reviews. The results included thousands of high-quality leads and appointments that helped underpin millions of pounds in new business revenue for Microsoft’s channel partners, while also expanding into lead nurturing, value proposition consultancy, and database building.

Microsoft