Case Study: Microsoft achieves multilingual lead generation success with The Telemarketing Company

Microsoft - Customer Case Study

Microsoft Europe partnered with The Telemarketing Company (TTMC) to support demand generation for its Rights Management Services (RMS) across multiple EMEA territories. The challenge was to reach decision-makers in The Netherlands, Spain, and Italy with locally relevant outreach, while still centralizing reporting and feedback in English for the campaign lead.

The Telemarketing Company quickly built a multilingual calling team and delivered appointment setting, lead generation, and lead qualification in local languages, backed by daily reporting and call recordings. The campaign produced an even spread of leads across the target markets, exceeded expectations, and gave Microsoft actionable insight into current system usage; the client also said they were aiming for a 10% success rate on new business from the leads generated.

Microsoft