Case Study: Microlise achieves higher-quality appointment setting with The Telemarketing Company

Microlise - Customer Case Study

Microlise, the UK’s largest and most established provider of vehicle tracking, telematics and proof of delivery solutions, was looking to evaluate whether its existing telemarketing spend was delivering the best return. Through Microsoft’s ISV Partner Telesales Service, Microlise was introduced to The Telemarketing Company to support its appointment-setting and lead generation activity.

The Telemarketing Company worked closely with Microlise, with the client educating the team on the value proposition and refining the approach throughout the campaign. The result was a very high call-to-appointment ratio, regular reporting and timely follow-up of grade A leads, leading Microlise to discontinue its original supplier and extend the campaign with The Telemarketing Company.

Microlise