Case Study: MHR International boosts lead generation with The Telemarketing Company

MHR International - Customer Case Study

MHR International, a global software and consultancy company specializing in HR, payroll, employee engagement, learning, analytics, and AI, needed extra telemarketing support to handle growing interest in its People First platform. The company wanted to expand sales to businesses with 100-400 employees by setting appointments with HR and payroll decision-makers, while also helping its small in-house team manage inbound and outbound priorities.

The Telemarketing Company (TTMC) provided dedicated agents, trained them on MHR’s People First and wider MHR portfolio, and aligned calling outcomes with MHR’s Salesforce CRM and sales stages for smoother lead flow. TTMC also gathered profiling and competitive intelligence to improve follow-up quality; after the initial 12 weeks, MHR saw strong enough results to extend the engagement on a rolling three-month basis, gaining a steady feed of qualified leads and better visibility into pipeline quality, conversion, and ROI.

MHR International