Case Study: Licklist achieves rapid appointment setting growth with The Telemarketing Company

Licklist - Customer Case Study

Licklist, the UK’s fast-growing tickets and bookings platform for nightlife venues, needed to quickly generate demand for its mobile ordering app and takeaway ordering system as hospitality businesses prepared to reopen during COVID-19. To support pubs and restaurants safely and efficiently, the company sought a proactive outbound and inbound lead generation approach, and engaged The Telemarketing Company (TTMC) to help reach independent venue decision-makers.

The Telemarketing Company rapidly scaled the campaign from one agent to three, using video briefing, remote working, targeted calling, and live demo delivery to qualify leads and book appointments. In less than a month, TTMC set 77 appointments, exceeding the original target and improving output to one appointment every 3.4 hours of calling, leading to a 12-month ongoing engagement for Licklist’s broader ordering proposition.

Licklist