Case Study: Kwik Fit UK boosts MOT bookings and incremental sales with The Telemarketing Company

Kwik Fit UK boosts booking rate from one every 2 hours to one every 0.84 hours with The Telemarketing Company

The Telemarketing Company was engaged by Kwik Fit UK to provide telemarketing support for its MOT and service sales effort. The challenge was to proactively contact existing customers around their annual due dates to secure bookings, working alongside broader marketing campaigns.

The Telemarketing Company implemented a data-driven telemarketing solution, which included daily data uploads for segmentation, access to Kwik Fit's booking tool for appointments, and a commitment to continuous improvement through testing and analysis. This fresh approach significantly increased productivity, reducing the time to make a booking from every 2 hours to every 0.84 hours of calling. The solution delivered a solid return on investment through a significant incremental increase in sales, leading Kwik Fit to consider expanding the partnership to other services.

Kwik Fit UK