Case Study: Kornit Digital reactivates cold leads and boosts sales opportunities with The Telemarketing Company

Kornit Digital reactivates 2,000+ leads with The Telemarketing Company

Kornit Digital, a provider of industrial digital inkjet systems and eco-friendly inks, faced the challenge of re-engaging a large database of inactive leads across Europe. They partnered with The Telemarketing Company (TTMC) to implement a targeted, multilingual telemarketing solution to qualify these cold prospects and convert them into sales-ready opportunities.

The Telemarketing Company executed a strategic phone outreach campaign, deploying native-speaking agents to re-engage leads with persona-specific messaging. The solution delivered a steady stream of qualified leads and appointments while simultaneously gathering valuable market intelligence on production environments and challenges. The success of the initial pilot with TTMC led Kornit to extend the program into new European markets.

Kornit Digital