Case Study: Kensington Mortgages achieves strong lead generation results with The Telemarketing Company

Kensington Mortgages - Customer Case Study

Kensington Mortgages, an intermediary-only lender offering residential and buy-to-let mortgages, wanted to reposition itself with brokers after returning to active lending and needed an effective way to announce its relaunch to a large group of independent financial advisers. The Telemarketing Company was brought in to support this B2B lead generation and demand generation objective.

The Telemarketing Company ran a five-week telemarketing campaign using client-supplied CRM data, targeting dormant advisers with tailored outreach, follow-up emails, and relevant collateral. The campaign generated significantly more leads than expected, created immediate business opportunities, and resulted in over 1,300 informative emails being sent; Kensington Mortgages said it was highly impressed with the service and planned to continue working with The Telemarketing Company on further B2B activity.

Kensington Mortgages