Case Study: Kalmar Global achieves higher-quality lead generation with The Telemarketing Company

Kalmar Global generates 29 leads in 6 weeks with The Telemarketing Company

Kalmar Global, a provider of cargo handling solutions, needed to expand its Counterbalance Division into overseas markets. It required native language support and a partner to deliver market intelligence, moving beyond its existing UK telemarketing agency. Kalmar appointed The Telemarketing Company (TTMC) for a pilot project, leveraging their multilingual capabilities and advanced reporting for a lead generation and insight-gathering initiative.

The Telemarketing Company implemented a multilingual telemarketing campaign using data enrichment and a solution-selling approach. This generated 29 high-quality leads in six weeks and provided extensive market intelligence. The success led Kalmar to extend the ongoing French campaign and launch a second campaign in Benelux, establishing a trusted partnership with TTMC built on transparency and continuous improvement.

Kalmar Global