Case Study: ITW Construction Products gains valuable customer insight with The Telemarketing Company

ITW Construction Products - Customer Case Study

ITW Construction Products, a division of ITW Inc., wanted to better understand its UK residential and commercial carpentry customers and estimate market share, as well as spending on fastening tools and consumables. To gather this insight, it engaged The Telemarketing Company (TTMC) for pre-sales market research using phone-based surveys.

The Telemarketing Company designed and delivered two telephone research campaigns, including a five-minute survey and a follow-on deeper study, with careful briefing, call monitoring, and flexible adjustments throughout the project. The campaigns produced 321 completed results and a rich database of customer intelligence, giving ITW clear insight to inform business strategy and supporting plans to extend the research into Nordic markets.

ITW Construction Products