Case Study: InHealth achieves stronger GP engagement and increased referrals with The Telemarketing Company

InHealth - Customer Case Study

InHealth Mutual, a major provider of diagnostic services to the NHS, selected The Telemarketing Company to help promote its community diagnostic services to GP practices across London. The challenge was to secure valuable appointments for their representatives at practice meetings to build relationships with key decision-makers like Practice Managers, who control access to the GPs that make referral decisions.

The Telemarketing Company implemented a conversational calling strategy that prioritized listening to feedback, which unlocked a treasure chest of insights from the practices. This approach successfully generated a steady stream of appointments. As a result, InHealth Mutual saw a rise in referred business and was so impressed with the substantive results that they plan to expand the telemarketing activity to other areas of their operations with The Telemarketing Company.

InHealth Mutual