Case Study: IMS of Smithfield builds a strong appointment pipeline with The Telemarketing Company

IMS of Smithfield - Customer Case Study

IMS of Smithfield, a premier UK supplier of meat, poultry, and game, wanted to accelerate growth, raise brand awareness, and win new long-term hospitality clients beyond its organically grown base. With limited in-house bandwidth, the company partnered with The Telemarketing Company to run a pilot telemarketing campaign and generate high-quality appointments.

The Telemarketing Company sourced and segmented new target data, delivered a tailored six-week calling program, and supported the team with briefing, call management, and ongoing optimization. The campaign produced over 400 conversations with hard-to-reach prospects, 13 face-to-face appointments, and 15 telephone appointments, with one result achieved every 7.48 calling hours and a qualified decision-maker conversation every 1.63 hours.

IMS of Smithfield