Case Study: Imprivata exceeds appointment-setting targets with The Telemarketing Company

Imprivata - Customer Case Study

Imprivata, a digital identity company for the healthcare sector, needed a B2B outbound specialist to generate qualified leads for its new identity governance platform and a related hardware campaign. The challenge was to engage a complex matrix of NHS decision-makers while meeting stringent compliance and quality standards. After evaluating several agencies, Imprivata appointed The Telemarketing Company based on its accreditations and multilingual capabilities.

The Telemarketing Company executed a highly focused calling campaign, quickly surpassing the target of one appointment every 10-15 hours. For the IDG campaign, they achieved one appointment per 3.4 hours, securing 38 meetings, while the hardware campaign yielded 7 appointments. This performance exceeded expectations and created a healthy pipeline of opportunities, leading to secured business and an expanded engagement for The Telemarketing Company to support sales in new territories.

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