Case Study: Hyve Group Plc drives record event registrations with The Telemarketing Company

Hyve Group Plc boosts Breakbulk registrations 126% with The Telemarketing Company

Hyve Group Plc, a next-generation global events business, sought to improve its telemarketing efforts for driving event registrations. They felt their previous provider lacked the necessary service, transparency, and outcomes. After a tender process, they appointed The Telemarketing Company (TTMC) to handle visitor acquisition, exhibitor lead generation, and pre-event conversion calls.

The Telemarketing Company implemented a multi-phase telemarketing campaign for Hyve's Breakbulk events, utilizing real-time analytics and multilingual agents. The solution included detailed agent briefings, handling objections for paid events, and a transparent reporting portal for live performance tracking. This approach delivered record results: the campaign for Breakbulk Europe achieved 126% of its target, contributing to over 11,000 attendees and a 68% increase in ticket revenue. Breakbulk Middle East also saw an 11% increase in registrations. The success established TTMC as a strategic partner for Hyve's global events programme.

Hyve Group Plc