Case Study: Hitachi Consulting achieves sustained new business appointments with The Telemarketing Company

Hitachi Consulting - Customer Case Study

Hitachi Consulting, now part of Hitachi Vantara, needed a flexible way to scale its new business appointment-setting efforts for its Enterprise Applications (Oracle) practice. To support a sustained, strategically targeted drive for new business, the company turned to The Telemarketing Company for specialist telemarketing and appointment setting support aimed at senior decision makers in large manufacturing organisations.

The Telemarketing Company sourced and profiled a target database, called decision makers across the UK and Europe, and used ongoing coaching and live reporting to refine messaging and identify opportunities. The initial pilot exceeded target in six weeks, generating 11 appointments from 65 decision maker calls, along with 1,614 updated database fields and a pipeline of future opportunities, leading Hitachi Consulting to plan an ongoing campaign with The Telemarketing Company.

Hitachi Consulting