Case Study: Goupil Industrie achieves high-quality lead generation and demonstration appointments with The Telemarketing Company

Goupil Industrie - Customer Case Study

Goupil Industrie, the European leader in electric vehicles, wanted to grow its UK business by identifying opportunities in both public and private sector organisations and securing appointments for dealer demonstrations. To support this goal, Goupil selected The Telemarketing Company to run a B2B telemarketing and appointment-setting campaign focused on generating high-quality leads.

The Telemarketing Company worked with Goupil to target relevant sites and decision makers, using supplied data, email follow-up, and call recordings to refine messaging and handle objections effectively. In the latest campaign, The Telemarketing Company booked 22 demonstrations in around 170 hours, and Goupil reported that the appointments often led to further referrals and became a regular part of its sales strategy.

Goupil Industrie