Case Study: FISCAL Technologies grows sales pipeline with appointment setting from The Telemarketing Company

FISCAL Technologies creates £350,000 pipeline with The Telemarketing Company

FISCAL Technologies, a provider of AI-powered forensic software for finance teams, needed a new telemarketing partner with the scale and capabilities to support their long-term business needs and generate high-quality sales appointments. They appointed The Telemarketing Company (TTMC) to run an initial pilot campaign focused on promoting their Supplier Statement Reconciliation product.

The Telemarketing Company implemented a structured calling strategy targeting key finance decision-makers. Their approach was highly collaborative, adapting based on sales feedback and performance analytics to focus on selling the value of a consultation rather than the product itself. This solution delivered excellent results for FISCAL, creating a potential pipeline of £350,000 and significantly improving the quality and quantity of appointments, leading to an extended partnership with TTMC.

FISCAL Technologies