Case Study: F-Secure achieves 40% lead-to-opportunity conversion with The Telemarketing Company

F-Secure - Customer Case Study

F-Secure, a global cybersecurity company, wanted to uncover untapped potential in the UK market and build a stronger new-business pipeline for its sales team. To support this goal, it engaged The Telemarketing Company to run an appointment-setting campaign targeting IT decision makers and generating qualified sales opportunities.

The Telemarketing Company implemented a telemarketing program focused on identifying the right contacts, capturing detailed buying intelligence, and nurturing prospects with relevant messaging and regular feedback loops. In the first quarter alone, the campaign secured 22 demo appointments and converted nine into pipeline opportunities, a 40% lead-to-opportunity conversion rate. Those opportunities were valued at about £55,000, contributing to a potential marketing ROI of over 8:1.

F-Secure