Case Study: Exizent achieves stronger ROI and qualified demo appointments with The Telemarketing Company

Exizent boosts demo-to-sale conversion to 50% with The Telemarketing Company

Exizent, a UK-based technology company aiming to simplify the bereavement process, needed a targeted marketing approach to reach senior decision-makers in legal firms after launch. Their challenge was to generate high-quality leads for their probate platform while ensuring their brand was represented sensitively and credibly. They engaged The Telemarketing Company for an eight-week pilot project focused on appointment setting.

The Telemarketing Company executed a targeted telemarketing campaign, validating prospect lists and conducting pre-call research to personalize conversations. Through close collaboration and refining their approach, they successfully secured demo appointments, exceeding their target by achieving one appointment for every eight hours of calling. The campaign delivered a 50% demo-to-sale conversion rate, a pipeline valued at £300,000, and valuable market insight, leading Exizent to extend their partnership with The Telemarketing Company.

Exizent