Case Study: Equifax achieves better lead quality and higher sales wins with The Telemarketing Company

Equifax boosts wins 131% with The Telemarketing Company

Equifax, a global data, analytics, and technology company, faced challenges with its marketing operations, including poor lead quality and slow response times. To transform its demand generation strategy, it partnered with vendor The Telemarketing Company (TTMC) for integrated telemarketing and lead qualification services.

TTMC implemented a comprehensive solution involving phone pre-qualification, inbound enquiry management, and system integration. This streamlined Equifax's lead flow and improved the customer journey. The results included a 131% increase in sales wins and a 300% rise in opportunity value year-over-year, achieving Equifax's marketing lead targets for 2022.

Equifax