Case Study: Enterprise scales European lead management with The Telemarketing Company

Enterprise scales European lead management across 4 territories with The Telemarketing Company

Enterprise, a leading global vehicle hire and mobility company, needed to replicate its successful US lead response and account management model across Europe. The challenge was to find a multilingual partner capable of scaling operations, providing agile support for short-term needs, and testing various growth strategies. After a nine-month evaluation, they selected The Telemarketing Company as their trusted partner.

The Telemarketing Company implemented a bespoke telemarketing and lead management solution, beginning in the UK and expanding to Germany, France, and Spain. Their approach involved a customized calling platform for real-time analytics, rigorous lead qualification, and assignment to appropriate sales channels. Over seven years, the program scaled to four territories supported by 21 agents, consistently meeting strict SLAs and improving conversion rates. This partnership with The Telemarketing Company enabled Enterprise to optimize its European growth strategy, ensuring high-quality, scalable customer engagement.

Enterprise