Case Study: Embarque wins new business opportunities with The Telemarketing Company's appointment setting

Embarque - Customer Case Study

Embarque, a London car service providing point-to-point and airport transfers, wanted to expand beyond its established travel and tourism base and generate new business in verticals such as finance, legal, and advertising/PR. The Telemarketing Company was brought in to support this growth strategy with an appointment-setting and lead generation campaign.

The Telemarketing Company ran a 7-week telemarketing campaign, supported by mail shots and ongoing call recording review to refine messaging and brand positioning. The result was one new business appointment every 4.5 hours of calling, outperforming the target of one appointment every 5 hours, and opening up new business opportunities in markets Embarque would not have reached on its own.

Embarque