Case Study: Edge Computers achieves 118% of lead generation target with The Telemarketing Company

Edge Computers achieves 118% of target with The Telemarketing Company

Edge Computers, an IT equipment and support provider for UK schools, faced a challenge where its in-house sales team was spending too much time cold calling to generate leads, which diluted their focus on closing sales. To assess an outsourced solution, the company engaged The Telemarketing Company (TTMC) for a pilot campaign utilizing their telemarketing and lead generation services.

The Telemarketing Company executed a targeted telemarketing campaign, calling educational institutions to promote a Microsoft-led program and a device trade-in offer. Through careful profiling and ongoing optimization, TTMC successfully delivered a steady flow of qualified leads. The campaign achieved 118% of its target, generating an average of five leads per day and building a pipeline valued at £250,000, which freed up Edge's sales team to focus on conversion and strategy.

Edge Computers