Case Study: Dow Jones achieves 100 leads and 150% ROI with The Telemarketing Company

Dow Jones - Customer Case Study

Dow Jones, a provider of premium real-time news, research, and information solutions for financial and business professionals, needed support generating qualified leads and appointments across the UK and EMEA. Working with The Telemarketing Company, the campaign focused on multilingual outreach to senior decision-makers for products including Dow Jones Lexicon, Text Feed, and Calendar Live.

The Telemarketing Company built and ran the pilot using Dow Jones-provided prospect data, a structured briefing process, and careful scheduling to suit busy senior contacts. The campaign exceeded expectations, delivering 100 leads and a 150% ROI, and Dow Jones said the team quickly understood its complex products, represented the brand effectively, and consistently hit the agreed appointment target.

Dow Jones