Case Study: Datamonitor achieves reliable energy buyer insights with The Telemarketing Company

Datamonitor - Customer Case Study

Datamonitor, a premium business information and market analysis company, needed support with its bi-annual Energy Buyers Survey to better understand how organisations choose energy suppliers and how satisfied they are with electricity and gas providers in the UK. After a long search for a suitable market research partner, they selected The Telemarketing Company (TTMC) to help manage this complex B2B research project using CATi telephone interviews.

The Telemarketing Company (TTMC) worked with Datamonitor to refine the questionnaire, build a bespoke CATi interface, and run a 10–12 week research programme with rigorous testing, live call monitoring, and quality control. TTMC delivered the survey to time and specification, maintained quota completion with additional sample support, provided daily progress reports, and helped overcome resistance during fieldwork, leaving Datamonitor very happy to recommend TTMC for similar projects.

Datamonitor