Case Study: Data Discoveries achieves qualified lead generation success with The Telemarketing Company

Data Discoveries - Customer Case Study

Data Discoveries, a provider of data management software and services, wanted to generate new business opportunities in the charity and retail sectors for its online data cleansing software, View. The Telemarketing Company was engaged to help establish demand by reaching out to marketing, database, finance, operations, and distribution decision makers and uncover pain points around poor data quality and unsuccessful marketing campaigns.

The Telemarketing Company used consultative telemarketing, probing questions, and follow-up email collateral to qualify prospects and nurture them into warm leads. The campaign ran for nine weeks and was extended by two weeks, delivering an average of one lead every five hours of calling, which exceeded expectations. Data Discoveries also said the insight gathered was invaluable and that they would use The Telemarketing Company again.

Data Discoveries