Case Study: Culligan expands bottled water cooler reach with The Telemarketing Company

Culligan generates 1,484 leads with The Telemarketing Company

Culligan, a worldwide leader in water treatment solutions, sought to expand the market for its bottled water coolers. The company needed a more strategic approach to demand generation and engaged The Telemarketing Company to bring new expertise and market insight to extend its reach into key sectors.

The Telemarketing Company implemented a data-driven telemarketing campaign, sourcing high-quality data and using a solution-selling approach to tailor conversations to specific business pain points. The campaign generated 1,484 qualified leads, providing a steady stream of trial prospects and valuable market insights from conversations with 16,000 decision-makers. This significantly expanded Culligan's potential customer base and strengthened its competitive stance in the UK market.

Culligan