Case Study: Crimson Publishing secures 671 qualified event attendees with The Telemarketing Company

Crimson Publishing - Customer Case Study

Crimson Publishing partnered with The Telemarketing Company to support its event marketing campaigns for start-ups and growing businesses. The challenge was to generate qualified attendees for a series of high-profile business events across multiple UK cities, using both cold and warm business records.

The Telemarketing Company ran a telemarketing-led attendee sign-up campaign for Crimson Publishing, promoting topics such as Ready for Growth, Boosting Business Online and Ignite Business Growth. The campaign delivered strong results, generating one attendee every 0.83 hours of calling and securing 671 qualified attendees in total, which led Crimson Publishing to commission seven further campaigns.

Crimson Publishing