Case Study: Coursera boosts EMEA higher education pipeline with The Telemarketing Company

Coursera generates qualified meetings every 15 hours with The Telemarketing Company

Coursera, a global online learning platform, engaged The Telemarketing Company (TTMC) to support new business development for its Coursera for Campus product across the EMEA region. Their challenge was to generate qualified meetings with senior decision-makers in higher education institutions who were focused on addressing skills development and graduate employability challenges.

The Telemarketing Company implemented a targeted telemarketing programme, utilizing a consultative calling approach coordinated with wider marketing efforts. By qualifying leads against BANT criteria, TTMC generated a strong pipeline of qualified opportunities. The programme successfully produced one qualified meeting for every 15 hours of calling and provided valuable market intelligence, leading to an evolved, trusted partnership between TTMC and Coursera.

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