Case Study: Circle Research achieves multilingual market research success with The Telemarketing Company

Circle Research - Customer Case Study

Circle Research, a B2B market research organisation, needed to better understand how customers across five European countries used a hard copy catalogue in their day-to-day business. They approached The Telemarketing Company to run a multilingual CATI research project, including 10–15 minute telephone interviews with customers in France, Germany, the Netherlands, Poland, and the UK.

The Telemarketing Company built a bespoke CATI interface linked to Circle Research’s questionnaire, recruited native-speaking interviewers, and carried out the project over two weeks with extensive briefing, testing, and live call monitoring. The work delivered detailed customer insight on catalogue usage and potential improvements, and Circle Research praised The Telemarketing Company for timely, accurate responses, high-quality work, and smooth delivery of a complex multilingual requirement.

Circle Research