Case Study: Circle Cloud builds a healthy pipeline of sales-ready leads with The Telemarketing Company

Circle Cloud doubles lead volume in an 8-week pilot with The Telemarketing Company

Circle Cloud, a Microsoft Gold Cloud Platform Partner, sought to expand its customer base for its Azure services by targeting mid-market IT decision-makers. They engaged The Telemarketing Company (TTMC) to pilot a telemarketing campaign for lead generation and appointment setting, a channel new to them, to evaluate its potential for business development.

The Telemarketing Company initially executed a campaign for Circle Cloud's Azure scoping package but quickly pivoted to a more appealing Office 365 security audit proposition when the sales cycle proved too long for the pilot period. This agile shift, supported by TTMC's expertise and real-time reporting, doubled the lead generation rate. The campaign secured one immediate customer and delivered a mature pipeline of sales-ready leads, surpassing expectations and proving the value of telemarketing as a strategic channel for Circle Cloud.

Circle Cloud