Case Study: Central Sussex College boosts appointments and lead quality with The Telemarketing Company

Central Sussex College - Customer Case Study

Central Sussex College, a further education institution in the UK, needed to engage local businesses to discuss their training needs and secure appointments for its Employer Services team. To achieve this, the college partnered with The Telemarketing Company to execute a flexible B2B telemarketing campaign focused on an Organisational Needs Analysis (ONA) approach.

The Telemarketing Company trained its callers on the college's wide range of courses and funding options, adapting their approach for both new prospects and existing customers. The campaign targeted multiple sectors and required significant flexibility to reach various decision-makers. The vendor achieved excellent results for Central Sussex College, producing one appointment every 6.2 hours and one telephone appointment every 7.9 hours, equating to a result every 3.49 hours of calling. The college's Sales Team Manager praised the high quality of the leads and the vendor's adaptability.

Central Sussex College