Case Study: Cash Score achieves excellent ROI with The Telemarketing Company

Cash Score - Customer Case Study

Cash Score Ltd, an ATM sales agency working with Independent ATM Operators, needed support setting appointments to place through-the-wall ATMs into retail outlets such as convenience stores, newsagents and off licenses. They partnered with The Telemarketing Company to support their appointment setting and lead generation efforts for this retail expansion campaign.

The Telemarketing Company worked closely with Cash Score over a five-week calling window, using careful diary management, geographical segmentation, training and qualification to deliver high-quality appointments for the field sales team. The campaign generated 44 appointments and 15 telephone appointments, helped Cash Score close a good level of deals, and delivered an excellent return on investment.

Cash Score