Case Study: CareWorks generates 116 leads with The Telemarketing Company

CareWorks - Customer Case Study

CareWorks, a Microsoft Gold Partner and social care case management provider, needed to promote its new product CareDirector to adult and children’s services across the UK. The Telemarketing Company was brought in to support demand generation for the solution, helping CareWorks extend its market reach and identify high-quality prospects.

The Telemarketing Company used a blended telemarketing approach, following up mailshots and targeting multiple decision makers including budget holders and senior leaders in social care IT, Adult Services, and Children’s Services. The campaign generated valuable market intelligence and produced 116 leads over three years, leading CareWorks to return for seven additional campaigns and making The Telemarketing Company a key part of its marketing strategy.

CareWorks