Case Study: Career Development Institute boosts conference registrations with The Telemarketing Company

Career Development Institute - Customer Case Study

Career Development Institute, the largest professional association for career guidance practitioners in the UK, needed a faster way to boost attendance at its Annual Conference and understand why some members were not registering. The Telemarketing Company was brought in to support the event registration campaign using telemarketing and market intelligence, a channel CDI had not previously used for conference promotion.

The Telemarketing Company planned 70 hours of calling over three weeks, worked closely with CDI to refine messaging, and followed up with email invites to support the campaign. The result was 36 additional registrations, while also gathering useful market intelligence about timing challenges in the education sector and offering recommendations to improve database structure for future campaigns.

Career Development Institute