Case Study: Cambridgeshire County Council achieves high-quality data cleansing with The Telemarketing Company

Cambridgeshire County Council - Customer Case Study

Cambridgeshire County Council selected The Telemarketing Company to help update and validate its database of hi-tech sector companies across the Cambridgeshire area. The council needed clean, accurate data to support a biennial report on trends in the local hi-tech industry, and wanted to verify company details, identify moved businesses, and update records where possible. The Telemarketing Company delivered a data cleansing and data validation campaign to support this work.

The Telemarketing Company planned the project in detail, covering scripting, questionnaire design, quotas, and data return formats, then executed the campaign through its trained Research Team. Datasets were segmented for better management and reporting, scripts were refined during the project, and the team provided briefing, coaching, and regular progress updates. Cambridgeshire County Council said the project was well planned, delivered on time, competitively priced, and exceeded expectations, though no specific numeric uplift was provided.

Cambridgeshire County Council