Case Study: Business Link achieves high-quality lead generation and database enrichment with The Telemarketing Company

Business Link - Customer Case Study

Business Link in London, a publicly funded service supporting small and medium-sized businesses, needed help with outbound calling at scale. The Telemarketing Company was brought in to support database cleansing, profiling, lead generation, and opt-in email registrations for its business review, intensive assist services, and digital marketing communications.

The Telemarketing Company delivered a mix of long-term and tactical campaigns using its specialist research team, with detailed scripting, quota management, QA, and secure call recording. The work generated thousands of qualified leads and email sign-ups, while also improving data quality and helping Business Link reach harder-to-access SMEs with 5+ employees; Business Link praised The Telemarketing Company for its flexibility, quality, and effectiveness.

Business Link