Case Study: Business Disability Forum achieves 163 appointments with The Telemarketing Company

Business Disability Forum - Customer Case Study

Business Disability Forum, a world-leading not-for-profit membership body focused on helping organisations become disability-smart, wanted to run a targeted membership drive and test whether phone outreach could create awareness of its membership benefits and secure meetings with decision makers. It engaged The Telemarketing Company (TTMC) for appointment setting and lead generation support.

The Telemarketing Company implemented a proof-of-concept telemarketing campaign targeting CEOs, Managing Directors and HR Managers across multiple sectors, aligned with email, events and social activity. Over 1 year and 3 months, TTMC generated 767 qualified decision-maker conversations and 163 appointments, averaging one appointment every 7.30 hours, and the success led to telemarketing becoming a core part of BDF’s marketing plan.

Business Disability Forum