Case Study: Brush Electrical Machines achieves $2.7 million in revenue with The Telemarketing Company

Brush Electrical Machines Limited - Customer Case Study

Brush Electrical Machines Limited, the world’s largest independent manufacturer of turbo generators, needed support for its aftermarket and customer-retention efforts. Working with The Telemarketing Company, the business launched campaigns around its Electronics Parts Catalogue (EPC) and its VF Owners Programme to engage existing and potential customers, refresh its database, and gather market insight.

The Telemarketing Company delivered targeted appointment setting and lead generation to Plant and Maintenance Managers in the US and Canada, while also capturing decision-maker details and updating records. The campaign reached 482 contacts, generated 240 leads at a 50% conversion rate, captured 315 email addresses, completed 900 database updates, and is reported to have driven around $2.7 million in revenue from an investment of about $38,000.

Brush Electrical Machines Limited