Case Study: BreatheHR achieves new sales leads and pipeline growth with The Telemarketing Company

BreatheHR - Customer Case Study

BreatheHR, the HR software brand of Centurion Management Systems Ltd., wanted to expand beyond inbound-only growth and reach more small businesses not yet using HR software. To support this, they partnered with The Telemarketing Company to generate new sales opportunities for their cloud-based HR management system, including demos, free trials, and phone consultations.

The Telemarketing Company sourced and cleaned target data for businesses with 20–99 employees, trained callers on the proposition, and ran a focused appointment-setting and lead generation campaign. Over six weeks, the campaign achieved the KPI of one result every ten hours, delivered more than 300 conversations with decision makers, and generated 26 results, while also creating brand exposure, pipeline opportunities, and market feedback for BreatheHR.

BreatheHR