Case Study: Bobst generates over £10 million in pipeline with The Telemarketing Company

Bobst - Customer Case Study

The Telemarketing Company was engaged by Bobst, a global supplier to the packaging industry, to address a significant challenge. Following several acquisitions, Bobst's Web-Fed business unit was struggling with a poor-quality CRM database that was riddled with duplicates and inaccuracies. This, combined with a lack of brand awareness for its expanded product portfolio, put the company at a competitive disadvantage and made it difficult for its in-house team to generate new equipment sales leads in the UK and Ireland.

The Telemarketing Company executed a pilot telemarketing campaign. Its agents were thoroughly briefed on the technical product range and tasked with profiling contacts, raising brand awareness, and generating qualified leads. The solution was highly successful, creating a potential sales pipeline in excess of £10 million and generating 33 qualified opportunities. Furthermore, The Telemarketing Company delivered a cleansed and profiled database of 855 records, providing Bobst with valuable market insight and a solid foundation for future sales and marketing activity.

Bobst