Case Study: Blaklader Workwear boosts UK marketing data with The Telemarketing Company

Blaklader Workwear Ltd - Customer Case Study

Blaklader Workwear Ltd, a premium global workwear manufacturer, wanted to strengthen its relatively new UK presence by building an accurate, up-to-date database of decision makers to support digital marketing. The company needed to clean and enrich existing records, especially in the construction sector, and add key contacts such as Health and Safety, Operations, and Purchasing managers, along with email addresses.

The Telemarketing Company delivered a telephone research-led data cleanse and enrichment project using bespoke CATi and email verification processes. The Telemarketing Company gathered 4,261 decision maker names and 3,464 email addresses across two phases, while also identifying invalid records, ceased companies, and out-of-sector contacts to improve data quality and reduce wasted marketing spend.

Blaklader Workwear Ltd