Case Study: B2B Marketing achieves a 15% uplift in awards submissions with The Telemarketing Company

B2B Marketing - Customer Case Study

B2B Marketing, a global B2B media and events company, wanted to grow submissions for its established B2B Marketing Awards, which had begun to plateau. To support its goal of increasing entries by 10%, it engaged The Telemarketing Company to add a direct telemarketing channel alongside its wider promotional activity.

The Telemarketing Company ran a five-week outbound calling campaign to nurture interested prospects, provide guidance on the submissions process, and gather pipeline insight. It made 1,790 calls and held 155 conversations, with 73% of those spoken to confirming they would enter; the campaign ultimately delivered a 15% uplift in award submissions versus the prior year, exceeding the original target.