Case Study: Asteral achieves high-quality lead generation with The Telemarketing Company

Asteral - Customer Case Study

Asteral, a healthcare business and leading vendor-independent managed equipment service provider to the NHS, needed support generating qualified leads for its Ultrasound Managed Maintenance Services. The Telemarketing Company was brought in to help target the right decision-makers across NHS hospitals and trusts, with the challenge of keeping the messaging tightly focused on ultrasound requirements and aligning activity with the April 1 contract renewal cycle.

The Telemarketing Company purchased and used targeted data for healthcare radiology imaging contacts and ran a focused telemarketing lead generation campaign, adapting outreach as the stakeholder map broadened across Radiology, Imaging, Finance, Procurement, and other departments. The campaign delivered one qualified lead per 4.8 hours of activity, building a pipeline of high-quality new business opportunities for Asteral and exceeding expectations for both lead volume and quality.

Asteral