Case Study: Ardentia achieves a stronger pipeline and qualified appointments with The Telemarketing Company

Ardentia - Customer Case Study

Ardentia, a division of IMS Health, provides business intelligence solutions for NHS acute and mental healthcare services. The company needed help building awareness of two complex offerings — Mental Health Reporting and Patient Level Costing (PLICS) — and setting fully qualified appointments with clinicians and managers in Acute and Mental Health Trusts.

The Telemarketing Company delivered two 175-hour appointment-setting and lead generation campaigns for Ardentia, using calling data to identify and confirm budgetary decision makers and gather additional intelligence on budgets and current arrangements. The Telemarketing Company generated 14 fully qualified leads for Mental Health Reporting and 22 for PLICS, while also creating a strong pipeline of future opportunities through detailed lead and appointment information.

Ardentia